Creating a Customer Lifecycle System
Machinas has worked on Esprit’s Loyalty Program since its beginning. Over the years, their Loyalty Program flourished into various Customer Lifecycle E-mails.
Esprit's Loyalty Program has three tiers—Friends, Gold, and Platinum—where membership status and benefits are gained through e-points. This program enhances customer relationships, boosts retention, and rewards loyalty.
During the many years of collaboration and evolution of the Program, we've re-designed and re-developed it, keeping it up to date with trends, usage data and technology advancements.