WOLFORD

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WOLFORD X MUGLER CAMPAIGN

A striking high-fashion collaboration
The Machinas team skillfully translates the captivating world of high fashion and artistry from the Wolford collaboration with the esteemed luxury brand Mugler, creating visually striking content for both the digital and retail domains. Furthermore, we curate materials suitable for press and social media platforms, ensuring that the essence of our work resonates globally while remaining authentic to the brand's distinctive identity.
A striking high-fashion collaboration
The Machinas team skillfully translates the captivating world of high fashion and artistry from the Wolford collaboration with the esteemed luxury brand Mugler, creating visually striking content for both the digital and retail domains. Furthermore, we curate materials suitable for press and social media platforms, ensuring that the essence of our work resonates globally while remaining authentic to the brand's distinctive identity.
Date
June 2022
Client
WOLFORD
Project
On/Off or Omnichannel

THE CHALLENGE

Merging the identities of both brands while ensuring their mutual respect during the collaboration. Additionally, they had to adapt the creative concept and aesthetic result to encompass a comprehensive 360º campaign.

THE CONCEPT

The collab campaign between Mugler and Wolford seamlessly combines the values of both brands in a captivating manner. The logo design reflects the distinctive styles of each brand, with the Wolford logo adapting to the sleek metallic chrome aesthetics of Mugler. The campaign sets a captivating tone, with black backgrounds and eerie yet beautifully dark animations. It effortlessly merges the obscure, sophisticated, and daring elements of Mugler with the feminine, architectural, and technological aspects of Wolford. The collaboration creates a unique and harmonious blend that showcases the best of both brands.

THE SOLUTION

Machinas collaborated with Wolford in setting up the guidelines and specific requirements for the global launch of the Campaign. As a result, all assets and prototypes where designed keeping in mind the restrictions but going one step further to present the collection and campaign in the most effective way. Considering that the final goal is not only to inspire but to put the collection featured in the campaign in the spotlight.

THE IMPACT

Wolford x Mugler Campaign has exceeded our expectations, showcasing the agency's ability to orchestrate and execute multi-channel design strategies effectively. This collaboration generated substantial brand exposure for both, elevating their profiles in the fashion industry.
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